September 22, 2023

There might quickly be one other Chinese language big within the international smartphone market. The largest web firm in China, Baidu, is reportedly set to launch its first smartphone subsequent week. In response to a report in Bloomberg, the Beijing-based firm’s Xiaodu unit, much like Amazon’s Alexa division, will launch its first smartphone subsequent week.
For these unaware, Baidu is China’s rival to Google. Baidu is the largest search engine in China the place Google is banned.

Not the primary {hardware} product for Baidu
Foray into the smartphone market will not be the primary {hardware} enterprise for Baidu. The corporate already sells sensible audio system and shows. In response to the report, Baidu is including a cellphone to its portfolio because it builds out a {hardware} ecosystem to enrich its web companies.

With the launch of its first smartphone, Baidu enters a market which already is crowded with Chinese language gamers. would mark the primary main Chinese language entrant within the congested cell market in years. The world’s 5 greatest smartphone manufacturers embrace as many as three Chinese language corporations. Actually, Apple and Samsung are the one two well-liked non-Chinese language gamers within the smartphone market.

5 greatest smartphone manufacturers in China
Baidu enters the smartphone market at a time when the market goes by robust occasions as a consequence of uncertainty within the international financial system. The smartphone market in China isn’t any totally different and has witnessed fall. In response to Counterpoint Analysis, China’s smartphone gross sales fell 5 per cent year-on-year within the first quarter of 2023. That is the bottom Q1 gross sales determine since 2014.

Nonetheless, this was an enchancment from the double-digit YoY declines seen in earlier quarters in addition to an indication of bottoming out.

In Q1 2023, Apple recorded the largest share within the China smartphone market, growing gross sales by 6% YoY in a declining market. Appleā€™s market share in Q1 got here to 19.9%, its highest Q1 share since 2014, whereas its gross sales have been additionally the best Q1 gross sales since 2015. Gross sales of different smartphone manufacturers excluding Apple dropped 8% YoY, with main Android OEMs seeing YoY declines within the quarter as demand remained weak. The opposite prime 4 within the listing are: Apple, Oppo, Vivo, Honor and Xiaomi. Right here Oppo consists of OnePlus, Xiaomi consists of Redmi and Vivo consists of iQOO.

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