September 30, 2023

Google has introduced a brand new partnership with Arsenal and Liverpool soccer golf equipment, making it the official cell phone associate of each golf equipment. The partnership will see Google work with the golf equipment to create new content material and experiences for followers, utilizing the ability of Google’s AI and machine studying know-how.

As a part of the partnership, Google will create a collection of unique movies for followers, shot on Pixel telephones. These movies will give followers a behind-the-scenes take a look at the golf equipment, from coaching periods to matchdays

Google will work with males’s and ladies’s groups

“We’ll work with their males’s and ladies’s senior groups, utilizing Pixel’s main AI-powered digicam and our suite of useful options, to create unique content material in addition to deeper, tech-driven experiences on the system to amplify followers’ experiences throughout Anfield, the Emirates Stadium, Meadow Park and Prenton Park, in addition to for followers watching at dwelling,” stated Eileen Mannion VP, Advertising UKI.

Each golf equipment can even harness the ability of Pixel to provide a “Pitchside, Offered by Pixel” content material collection that can take followers into the center of the motion with unique content material from the sidelines, all shot on Pixel telephones.

Mannion additionally stated that within the first 12 months, Google will with Liverpool Soccer Membership to launch their first devoted ladies’s soccer present on YouTube, going behind the scenes throughout one other thrilling season for the the Reds’ within the Girls’s Tremendous League, in addition to working with Arsenal Soccer Membership to ship unique pitchside footage of each dwelling Premier League and Girls’s Tremendous League match.

“Essential to this partnership can be our steady dedication to gender fairness. We’ll be working with each golf equipment to raise the ladies’s recreation, serving to to shut the visibility hole and create new methods for followers to interact and benefit from the sport,” added Mannion.


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