September 29, 2023

India’s wearables market noticed a 53.3 per cent YoY enhance in shipments, reaching 57.8 million items in H1 2023, in keeping with a current report from Worldwide Knowledge Company (IDC).

In Q2 2023, wearable shipments reached 32.8 million items, rising 37.2per cent YoY and 30.6 per cent QoQ, in keeping with IDC. Smartwatch shipments doubled to 12.8 million items, whereas earwear grew 15.2 per cent to 19.9 million items.

Smartwatch shipments fell 77.7 per cent. Boat‘s market share fell to 26.6 per cent, whereas Noise‘s shipments rose 61.6 per cent with a market share of 13.5 per cent. Oppo (incl. OnePlus) was third with a market share of 10.7 per cent, registering a 42.4 per cent development in shipments. Hearth-Boltt secured the fourth spot with a 9.5 per cent market share, whereas Boult Audio grew the quickest at 177 per cent.

IDC reported that smartwatch ASP decreased by 44.9 per cent to $25.6 from $46.6. TWS grew 52.9 per cent YoY, with a file share of 65.5 per cent. The general wearable ASP in Q2 2023 dropped to $21.0 from $26.7 a 12 months in the past.

pTron and Mivi positioned fifth and sixth place within the TWS class with 5.9 per cent & 4.5 per cent share, respectively. Pebble moved to sixth place in smartwatches with a 2.4 per cent share with 247.5 per cent development year-over-year. Ambrane and Beat XP stood at seventh and eighth positions in smartwatches, respectively, as per IDC knowledge.

The report notes that in style manufacturers at the moment are increasing to offline markets in Tier 3, 4, and 5 cities. On-line retailers have been answerable for 73.9 per cent of gross sales in Q2 2023.

Vikas Sharma, Senior Market Analyst at IDC India, notes that reasonably priced fashions now provide superior options as soon as restricted to high-end merchandise. These options embody superior lively noise cancellation (ANC), a number of microphones, minimal delay or low latency, simultaneous twin gadget connection, and superior sound chipsets.

Upasana Joshi, Analysis Supervisor at IDC India, mentioned, “Within the first half of 2023, the smartwatch market noticed a surge of latest fashions with premium finishes, sporty designs, and quite a lot of strap choices. The second half of the 12 months will deliver aggressive vacation promotions and reductions, whereas manufacturers stay cautious about provides. Moreover, we will count on extra reasonably priced sensible ring launches.”


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