Mozilla, the developer of the Firefox Web browser, has acquired Fakespot, a startup that helps customers determine pretend or unreliable opinions through a web site and a browser extension.
With Fakespot, the corporate stated that Firefox customers can have entry to a reliable buying instrument that can assist enhance the ecommerce expertise.
Mozilla additionally talked about that it’s going to introduce Fakespot performance to Firefox over time.
“Fakespot will proceed to work throughout all main net browsers and cell units, and the Mozilla group will likely be investing in persevering with to boost the Fakespot expertise for its many, devoted customers,” Mozilla stated in a blogpost on Tuesday.
“There may even be future Fakespot integrations which can be distinctive to Firefox. The addition of Fakespot’s capabilities will make Firefox prospects the perfect geared up to chop by means of misleading opinions and store with the arrogance of realizing what they’re shopping for is high-quality and genuine,” it added.
Based mostly within the US, Fakespot was based in 2016 and depends on synthetic intelligence and machine studying instruments to detect patterns and similarities between opinions in an effort to flag them as fraudulent.
Fakespot assigns a score or grade to product opinions in an effort to assist shoppers make extra knowledgeable buying choices.
The corporate’s web site and browser extension are designed to assist customers rapidly determine the place misleading opinions could also be artificially inflating a product’s rating in search engines like google and yahoo.
In March, Mozilla launched a brand new startup referred to as Mozilla.ai, which the corporate hopes “will construct a reliable and impartial open-source AI ecosystem”.
The corporate stated that it’s initially investing $30 million to construct this new startup.
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