September 24, 2023

From title change to new options, X has gone by way of a number of adjustments because it was taken over by Elon Musk in 2022. Earlier, Musk was appearing because the CEO of the micro-blogging web site. In Might, the billionaire stepped down from his place and introduced Linda Yaccarino as the brand new CEO of the social media platform. In an interview with CNBC, X’s present CEO Yaccarino stated that she has “autonomy” below proprietor Elon Musk to run the corporate. She additionally talked about that advertisers must be snug returning to the platform below her management.

What Yaccarino stated about her function in X
Yaccarino referred to the tweet which introduced her hiring for the platform. On this tweet, Musk famous his management over product and growth, whereas Yaccarino talked about that her function was “every little thing else” concerned in “working the corporate.” She additionally stated that the corporate was “shut” to breaking even.

Yaccarino’s assurance to advertisers
Below Yaccarino’s management, well-liked manufacturers like Coca-Cola, Visa and others have returned to X promoting. She additionally added that this occurred resulting from her direct engagement with advertising and communications executives.

Yaccarino additionally famous the platform’s effort to enhance the advertiser expertise. This effort was wanted for X after manufacturers fled from the platform after Musk acquired it. She stated that manufacturers are “protected against the chance of being subsequent to” probably poisonous content material.

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She defined that if the content material is “lawful however terrible” it’s troublesome to take away the content material from the platform. Nevertheless, X’s new content material controls will deliver down advertiser threat, she added.

Yaccarino additionally revealed that X is now “more healthy” than it was a yr in the past. Nevertheless, she talked about that customers “won’t agree” with all posts.

Yaccarino on layoffs
X CEO additionally defined that layoffs had been a “very needed value self-discipline train,” and confirmed that the corporate now has about 1,500 workers. Twitter employed round 8,000 folks earlier than Musk acquired it.


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