September 29, 2023

Over the previous decade, The supply of value-for-money smartphones and good units has empowered Indian customers to have interaction with the rising digital financial system of India over the previous decade. Whereas doing so, they’ve additionally benefited from the most recent technological developments at inexpensive value factors. In accordance with a research performed by CyberMedia Analysis (CMR), the rise of inexpensive smartphones has, over the previous 5 years, translated to a major uptick in digital funds (88%), content material creation/consumption (80%) and gaming (70%) in India.

How totally different manufacturers have helped this alteration
As per the research, Xiaomi has maintained a dominant market presence over the previous decade in India. 42% of individuals concerned within the research expressed their satisfaction and desire for its merchandise. For an additional 27% of these surveyed, Xiaomi was their first-ever smartphone, with Samsung (24%) following an in depth second. As per the survey, 53% of customers had been glad with Xiaomi smartphones and good units. 45% of customers additionally mentioned that Xiaomi was their most beloved model amongst others.

Key highlights of the research

  • Family and friends exert the strongest affect (63%) on customers relating to shopping for a smartphone and good units.
  • By way of model imagery, Samsung is strongly related to trade management (42%), reliability (42%), reputation (42%), lengthy usable life (42%) and feeling nice (41%). Then again, Xiaomi is strongly related to feeling nice (53%), feeling highly effective (46%), reliability (42%), buyer centricity (45%), and trade management (44%).
  • In smartphone and good units, Xiaomi has the best complete consciousness (78%) adopted by Samsung (75%), Nevertheless when it comes to utilization within the final decade, Xiaomi leads (42%) the pack adopted by Samsung (36%). Thus, the conversion of consciousness of the model to its utilization is most within the case of Xiaomi (54%) adopted by Samsung (45%).
  • In relation to smartphone model consciousness, Xiaomi leads in ToM (14%) in addition to complete recall (79%) intently adopted by Samsung (ToM – 13%, Whole Recall – 77%). Whereas evaluating present main utilization of smartphone manufacturers additionally, Xiaomi leads (13%) the pack intently adopted by Samsung (12%) and Vivo (11%).
  • Customers of smartphones and good units of Xiaomi and Samsung manufacturers are most glad (92%) adopted by customers of Apple (91%) and Boat (90%).
  • In satisfaction stage of smartphones, OnePlus (93%) customers are most glad adopted by Xiaomi (92%) and Apple (91%) customers.


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