September 29, 2023

Truecaller and WhatsApp have introduced a world partnership. The Sweden-based firm Truecaller is bringing its caller identification service to WhatsApp and different messaging apps. Which means Truecaller’s caller identification characteristic can even be obtainable on WhatsApp and different messaging platforms.

What Truecaller coming to WhatsApp means for customers
The characteristic will assist WhatsApp customers spot potential spam calls over the web. The characteristic might be obtainable for each video and audio calls. To date Truecaller recognized solely the calls that customers obtained through their telecom service supplier and never these through the web via third-party apps like WhatsApp and Sign. Pretend calls, each video and audio, is among the greatest issues confronted by WhatsApp customers.

Truecaller availability on WhatsApp
Truecaller Chief Government Alan Mamedi stated that the characteristic, presently in beta section, might be rolled out to customers globally later this month (Might). He, nevertheless, didn’t give any timeline.

Why Truecaller coming to WhatsApp is ‘excellent news’ for customers
One of many greatest issues going through WhatsApp is rip-off calls, each video and audio. Telemarketers and hackers typically use WhatsApp to dupe gullible customers on the platform. Such calls have been on the rise in international locations globally, together with India. Within the final one month, there was a sudden spurt in spam/fraud calls obtained through worldwide numbers. In response to a 2021 report by Truecaller, customers in India get about 17 spam calls monthly on a median. “Over the past two weeks, we’ve got seen a spike in person reviews from India about spam calls over WhatsApp,” Mamedi stated, noting that telemarketers switching to web calling was pretty new to the market.

Earlier this yr, India’s telecom regulator directed carriers like Reliance Jio, Vodafone and Airtel to start out blocking telemarketing calls over their networks utilizing synthetic intelligence filters.

India greatest marketplace for WhatsApp and Truecaller
WhatsApp is essentially the most used messaging platform in India. The corporate says that it makes use of spam detection expertise to identify and take motion on accounts partaking in irregular conduct and lets customers block and report problematic accounts. For Truecaller as effectively, India is its greatest market. The corporate boasts of 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription providers, and verified listings from companies.


finish of article