September 30, 2023

The businesses behind standard relationship apps like Tinder, Grindr, and Bumble are reportedly planning to supply premium tiers. Experiences recommend that subscription prices of those plans could also be as excessive as $500 monthly. Cause: Numerous these relationship apps have reached saturation level by way of the variety of paid customers, so at the moment are turning to greater subscription prices to develop income.

In line with a report in Bloomberg, Match is planning to launch a $500 subscription plan within the subsequent few months. “Match can also be exploring a $500-a-month model, as a consequence of launch within the fall. Bumble Inc, which already has a weekly providing, will begin testing a premium tier later this yr, alongside a less expensive possibility particularly geared toward Gen Z. Grindr Inc. mentioned its new weekly possibility can also be driving monetization, and it’s cheaper choices and a premium tier. The premium choices are focused at individuals who need a extra curated, match-making type expertise. “They really feel that the relative worth of $40 or $50 a month for his or her particular somebody feels exceptionally low,” Bumble CEO Whitney Wolfe Herd mentioned on a latest earnings name,” mentioned the report.

These firms have additionally tried the weekly subscription route. Nevertheless, the problem there may be mentioned to be that weekly subscriber earnings is much less secure. As customers could resolve to attempt it for per week or two, after which cancel.

Just lately, Match Group, the dad or mum firm of relationship app Tinder, has revealed {that a} premium membership plan is coming quickly. In a letter to its shareholders saying quarterly outcomes, the corporate mentioned that it “is on monitor to launch its high-end membership expertise in early fall.”


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