September 29, 2023

Xiaomi India has partnered with Sony Leisure’s tv present – Kaun Banega Crorepati. This collaboration will introduce a brand new means for contestants to hunt the “Video Name a Good friend” lifeline. Within the newest season of Kaun Banega Crorepati, the ‘Video Name a Good friend’ lifeline will probably be powered by Xiaomi‘s 5G units. This consists of the most recent Redmi 12 5G smartphone. The lifeline permits contestants to attach with their mates by means of video calls and helps them make knowledgeable choices in the course of the recreation.

Kaun Banega Crorepati hosted by Amitabh Bachchan combines data and leisure and has been a preferred present since its inception.

What Xiaomi has to say about this partnership
Commenting on the partnership, Anuj Sharma, Chief Advertising and marketing Officer (CMO) at Xiaomi India acknowledged: “Kaun Banega Crorepati has been an integral a part of Indian households for years. Just like the present, Xiaomi India has been touching thousands and thousands of hearts in its 9 years of journey in India. Each are rooted in authenticity and devoted to connecting with the plenty. By this collaboration, we’re delighted to introduce a recent dimension to the ‘Video Name a Good friend’ lifeline by means of our 5G know-how.”

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In the meantime, Xiaomi India’s head of promoting partnership and alliance mentioned: “A sturdy partnership is the driving drive behind a model’s progress and ingenuity. This partnership exemplifies the facility of collaboration that resonates deeply with audiences, creating an influence that goes past boundaries.”

What Sony mentioned concerning the partnership
Sony Leisure’s head of promoting & communications mentioned: “Kaun Banega Crorepati is without doubt one of the most cherished codecs within the actuality TV reveals phase. Demonstrating the facility of information and mirroring the spirit of change within the nation, this season will see the introduction of a number of recent parts that make the gameplay extra intriguing. On this up to date and upgraded model, the 5G know-how of Xiaomi smartphones will play a pivotal function in enhancing the vital ‘Video Name a Good friend’ lifeline expertise for our contestants.”


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